Google tests Capitalisation Changes in Adwords
You may be surprised to see some adwords ads featuring capitalisation, even though it wasn’t capitalised in their adwords account. Google has been experimenting with capitalisation to test click through rates. Some words, proper nouns were seen to have capitalisation, while others were kept in lower case.
Google Maps Optimisation
Traditionally people opened the Yellow pages when seeking information on local businesses and their services. Google now offers this and much more on its local listing & mapping service. This is a significant example of the amount of influence Google is having on our daily lives. Furthermore, it pushes the
The First Page of Google
Ok, so you’ve heard a lot about being on the first page of Google. And you know it usually costs money to be on there, but what does it mean? Google is the largest search engine in the world. It clearly has an unfair advantage over many others and this
SEO or PPC
Not sure whether to run a Search Engine Optimisation (SEO) or a Pay Per Click (PPC) program? Research shows this is one of the most confusing questions when it comes to internet marketing. Should you run both? It depends. Definitions: Search Engine Optimisation ‘SEO’ – *Red below* : a process
Alternatives to Adwords
A number of excellent alternatives exist if you’re looking to cater for a smaller budget and don’t like the Adword rates. In addition to the cost Google Adwords has very stringent terms and conditions are that mean that many would be advertisers are turned away. If you are not satisfied
Why do I need SEO?
Search Engines outperform all other media in driving visitors to websites with 85% of Internet users citing search engines as the primary method to find websites. 93% of users don’t look further than the first 2 pages of search results. Most prefer to use another search engine rather than click past the
Is it worth it to invest in SEO?
Internet is the fastest growing sales channel – The Australian Internet advertising industry is currently growing at 100%, whilst traditional media is growing at 5-10% per year. More of your customers are using the Internet in 2010 and you need to adjust your marketing budget accordingly. Internet customers are ready
How do search engines work?
Search engines crawl the Web to see what is there. This task is performed by a piece of software, called a crawler or a spider. Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (many many
What is Google Adwords?
Google search provides one of the largest advertising networks in the world is available for business to target through Google AdWords Campaigns. The sponsored links appear as a small text ads above and alongisde your search queries on Google and across a number of Google partner search engines such as
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