What is Conversion Rate Optimisation ?

In the business world, advertising doesn’t count for a lot unless you can demonstrate that you are getting a lot of customers. When you have a lot of customers and not just people looking at your ad, then you should get a lot of sales. This means that you should

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Every Business Needs Web Development

Web development has been around for a long time, and usually refers to the wide variety of jobs associated with putting up a website and/or setting up an internal network for a company or business. As the Internet grows, and so does web development; and as the uses of the

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Social Media’s Reign

A lot of business people talk about marketing through social media – and you might have been told to “get on Facebook” or “tweet your thoughts” or even “get a life online!” But what is social media marketing, and how can it help you? For one thing, social media have

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Content is Key!

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Marketing online can be a challenge, especially when you have many business rivals who are trying to outdo your bid to end on the top of the search engine indexing with marketing tricks. However, marketing tricks can really hurt your business when they cheat search engines and the public out

Writing Website Content

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Trying to verbalise your thoughts can sometimes be considered as a hard task. Writing it into a narrative or some composition might even be harder. Some people love it and make a living out of it; while some might dread it. There are a lot of considerations for writing, but

Increasing Your Online Sales

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Having an online business considers several factors to attract more customers. Business strategies are way different when you’re holding it online. You have to put in mind that you have a lot of competitors in the world of internet. A number of business sites are contending for visitors’ attention. Now,

Social Media Marketing

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Most people prefer to live peacefully, in a way that it is okay for them not to get noticed or catch attention on the spotlight. As much as possible, they try to avoid conflicts and hearing negative things about them from others. But when you are in the field of

Content Marketing

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Search engine marketing, events, public relations and media advertising among others. These traditional marketing strategies have helped millions of companies in promoting their products and services to the world. Information is communicated between seller and potential buyer. At the same time, their attitudes and behaviour are influenced. With the boundless

Google tests Capitalisation Changes in Adwords

You may be surprised to see some adwords ads featuring capitalisation, even though it wasn’t capitalised in their adwords account. Google has been experimenting with capitalisation to test click through rates. Some words, proper nouns were seen to have capitalisation, while others were kept in lower case.

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What is Social Media Optimisation?

You may start hearing SMO being used more, and it may become as frequently used as SEO. SMO is an acronym for Social Media Optimisation. It’s also known as SMM (Social Media Marketing). If you don’t know what social media is already, they are websites that have a community of

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